3 Ways Email Marketing Can Help Your Business Grow

Filed under: Business Tips, Internet Marketing Tips

If you’re running a business in today’s world, you know that an internet marketing campaign is essential to your success. But which type of marketing should you pursue? While the best strategy will likely employ multiple methods of sharing information with your target demographic – such as blogging and posting on social media – email marketing remains the most powerful way to reach your audience and help your business grow.

EmailEmail marketing is proactive. When you want to reach out to your target audience, you can do that within a few clicks of your mouse. With other forms of internet marketing, you rely upon various social media platforms to distribute your information. When you email your target audience, you know that your messages will be delivered straight to their inboxes.

Email is the best way to reach a lot of people. The research firm Radicati reports that there are currently 3.9 billion email accounts and 2.4 billion active users. Despite the popularity of social media platforms like Facebook and Twitter, email is still the leading mode of communication on the internet.

Email is convenient. Traditional mail leads to clutter around the office or home, and Facebook or Twitter posts are easy to lose if you don’t read them right away. But if you get an interesting email, it’s very easy to go back and read it again later when you have more time. So when you send emails to potential clientele, they can access and read that information on their own time, as many times as they want.

It’s important to remember that blogging, creating videos, and posting on social media are all integral components to your overall strategy. We’re not saying you should abandon everything else and focus solely on email. But since email does remain the most powerful marketing tool at your disposal, make sure you’re doing it often and doing it right. For more information on how email marketing can help your business grow, contact Greg Preite at Online Profit Strategy at 951-234-5943 or info@onlineprofitstrategy.com.