Why a Logo is the Foundation of Business Branding
Filed under: Graphic Design
Every time a person sees your logo, a message is communicated about your company. Do you have a professional logo that sets the tone to match the quality of your products and services? It is essential that you are deliberate with the way your company is presented to current and potential clients, and a good logo can set the foundation that you need.
Distinguishing the Difference between a Brand and a Logo
Often, people will mistakenly use the terms “logo” and “brand” interchangeably. Logo design is a portion of the branding efforts, but it is essential that you are clear about your overall branding and marketing strategy.
One of the best definitions of branding comes from The Brand Gap by Marty Neumeier:
“A brand is a person’s gut feeling about a product, service, or organization.”
So, when someone sees your letterhead or a promotional product with your logo, the image will leave that person with a lasting impression of your company. This logo, combined with knowledge, experiences, and impressions will create the overall brand.
Professional Logo Design to Start Your Branding Efforts
Having a logo created is often the first step of your branding plan, but many business owners stop when the logo is done. This symbol, mark, or icon is a way that people can quickly identify your organization. But, it is only one piece of your overall branding efforts.
A professional graphic designer can encompass some of the characteristics of your company. By integrating the essence of the business into the logo, you can capture the attention of your target demographic. But, this small image isn’t sufficient to represent your brand completely.
The most effective way to create a lasting impression with people who are interested in your services is by developing a logo that is part of a larger branding campaign. These efforts should be focused on sharing details about your value proposition, vision, and the unique features that you offer.
If you want to set your business up for future success, then it is essential that you hire an experienced branding and graphic design team to help! Call Kristal Nanci, owner of Girl Design to learn more about how your business will benefit from a new logo and branding campaign: (714) 493-3550
